Don't Be Bamboozled This Holiday Season: Give Locally
Courtesy spcaLA As we again come upon the busiest fund-raising season of the year I, again urge you to know your charity and donate locally. We are a generous and empathetic people who react with our hearts when seeing the ravages of a hurricane on the news, or expensive television ads of forlorn children and injured animals. We respond with our purses when celebrities beg for donations and plead with viewers to join them in giving. I do too - but I worry about how often we can be disappointed and develop charity fatigue. I fear for those who still need the help after the compassionate tire of giving. The combination of generosity, disaster, and fame can add up to a veritable "candy store" for the unprincipled, greedy and the opportunistic as nonexistent charities put up web sites to solicit funds, as the well-intended start their own charities but run them poorly, and as existing charities spend their funds on public relations, television spots and the appearance of helping ...